AnFas blog

procedures, tools, know-how | branding | copywriting & content creation

How do you create a brand name?

here is no universal recipe, but there are methods that can take you from a blank sheet of paper to promising ideas. Here are six approaches we use ...

6. 10. 2026 | 12 min read | Simona Formánková | Tomáš Beseda

our work

AnFas Clients 2025

The past year was very much about trust and the space to do things properly. We thank all the clients who gave it to us. And overall – thank you for ...

27. 12. 2025 | 10 min read

copywriting & content creation

Gray and colorful case study

Sometimes it is difficult to explain to people why it is better in marketing communication to talk about what the customer gains rather than what ...

11. 2. 2026 | 10 min read | Tomáš Kostkan

procedures, tools, know-how

Intranet for the Central Bohemian Research Library

Just as a good violinist doesn't need a Stradivarius to deliver an exceptional musical experience, a good curator can present content clearly and ...

8. 4. 2025 | 2 min read | Tomáš Kostkan

branding

A good logo? How do the eyes of a designer, a marketer, and a consumer differ? The survey brings surprising answers.

What is a "good" logo and how does it differ from a "not good" one? That is an endless topic. Everyone has their own quality criteria. We found it ...

27. 3. 2023 | 15 min read | Tomáš Kostkan

copywriting & content creation

Are you a copywriter or content writer?

Content disciplines have a wide scope. There is one well-established term on the market. Namely, copywriter. If you want sales arguments from a ...

26. 3. 2023 | 1 min read | Tomáš Kostkan

branding | marketing speak

I want to make a 💣 logo

In the previous article, I addressed the causes of logo fetishism and criticized empty redesigns and pointless rebrandings. But how should you ...

31. 3. 2022 | 3 min read | Tomáš Kostkan

branding | marketing speak

Logo fetishism & logo nihilism

In a brand-saturated culture, a logo easily becomes an object of irrational worship. Entrepreneurs, marketers, and designers sometimes forget what ...

1. 4. 2022 | 3 min read | Tomáš Kostkan

copywriting & content creation | marketing speak

Marketing speak versus persuasive communication

When looking for a path to a customer's attention, to igniting interest, and to conducting a deal, you cannot do without communication. Without a ...

9. 4. 2021 | 10 min read | Tomáš Kostkan

our work

AnFas Clients 2024

We thank our clients for a great year full of diverse opportunities that ranged from creative tasks to strategic projects. We are pleased to help ...

3. 12. 2024 | 10 min read

our work

AnFas Clients 2023

2023! That was another good vintage full of interesting work. Big thanks to everyone who entrusted their brands into our hands – thanks to you, we ...

20. 12. 2023 | 10 min read

our work

AnFas Clients 2022

Another year full of diverse work is behind us. It's always refreshing to see our outputs gathered together like this – serious strategic matters ...

31. 12. 2022 | 10 min read

our work

AnFas Clients 2021

Every AnFas project is like setting out on a journey. Sometimes well-trodden, other times unknown, sometimes peaceful, other times adventurous. But ...

21. 11. 2021 | 10 min read

our work

AnFas Clients 2020

Life presents us with various challenges! Some predictable, others completely unexpected. We are glad that we could stand by your side in solving ...

16. 12. 2020 | 15 min read

Topics

branding copywriting & content creation web marketing speak our work procedures, tools, know-how

Insights

Klienti AnFasu 2025

Uplynulý rok byl hodně o důvěře a o prostoru dělat věci pořádně. Děkujeme všem klientům, kteří nám ji dali. A vůbec – děkujeme za příležitosti, které jsme dostali. Baví nás být partnerem, který pomáhá značkám růst, zlepšovat se a mluvit srozumitelně ke světu. Podívejte se, co jsme letos společně ...

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Vánoční dárek, na který se těšíme 🎄

Vánoční dárek, na který se těšíme 🎄 Atmedia je hravá firma, která svoje ...

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Může se z opakujících se zakázek stát rutina?

Společně s @domoplan.cz jsme letos připravili prezentaci 4 rezidenčních ...

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7 kritérií dobrého názvu

Splňuje jméno vašeho brandu 7 základních kritérií?Ověřte to v našem testu a ...

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Gymnázium Kudykampus

Gymnázium Kudykampus pomáhá mladým lidem najít svůj směr – a rozvinout to, v ...

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Hledá se jméno pro sdružení výrobců skládaných střešních krytin!

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První školní den - Scio školy

Na #prvniskolniden se v Česku údajně těší jen 9 % dětí (a 98 % rodičů 😃).

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Kolik změn potřebuje dobré logo?

Jak často je potřeba měnit logo? Když tančíte s trendy, pak každou chvíli. ...

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