Tomáš Kostkan

Ukázka stránky o účincích světla z webu Spectrasol – i v takhle zmenšeném before&after náhledu je vidět, jak přístup Copysigner funguje.

Just as a good violinist doesn't need a Stradivarius to deliver an exceptional musical experience, a good curator can present content clearly and effectively on any platform. The key is the skill of working with content.

What is a "good" logo and how does it differ from a "not good" one? That is an endless topic. Everyone has their own quality criteria. We found it interesting to look closer at what these three groups – designers, marketers/clients, and laypeople – agree (or disagree) on when evaluating logos... And so we asked.

Content disciplines have a wide scope. There is one well-established term on the market. Namely, copywriter. If you want sales arguments from a person who writes articles (and vice versa), you might all face an unpleasant disappointment.

In the previous article, I addressed the causes of logo fetishism and criticized empty redesigns and pointless rebrandings. But how should you proceed when you need to change your logo and visual style for sensible reasons? Are you changing your company name? Have conditions changed? Have the logo and style worn out? Let's get to it.

In a brand-saturated culture, a logo easily becomes an object of irrational worship. Entrepreneurs, marketers, and designers sometimes forget what it can actually achieve and what is already beyond its strength. We offer a few insights into the importance of a logo for your business and how to neither underestimate nor overestimate it.

When looking for a path to a customer's attention, to igniting interest, and to conducting a deal, you cannot do without communication. Without a series of messages. Individual messages accompany the customer, and their quality determines how long (and expensive) this path will be. Whether customers will take your communication as marketing speak or as information by which they let themselves be persuaded.