branding

What is a "good" logo and how does it differ from a "not good" one? That is an endless topic. Everyone has their own quality criteria. We found it interesting to look closer at what these three groups – designers, marketers/clients, and laypeople – agree (or disagree) on when evaluating logos... And so we asked.

In the previous article, I addressed the causes of logo fetishism and criticized empty redesigns and pointless rebrandings. But how should you proceed when you need to change your logo and visual style for sensible reasons? Are you changing your company name? Have conditions changed? Have the logo and style worn out? Let's get to it.

In a brand-saturated culture, a logo easily becomes an object of irrational worship. Entrepreneurs, marketers, and designers sometimes forget what it can actually achieve and what is already beyond its strength. We offer a few insights into the importance of a logo for your business and how to neither underestimate nor overestimate it.