marketing speak

In the previous article, I addressed the causes of logo fetishism and criticized empty redesigns and pointless rebrandings. But how should you proceed when you need to change your logo and visual style for sensible reasons? Are you changing your company name? Have conditions changed? Have the logo and style worn out? Let's get to it.

In a brand-saturated culture, a logo easily becomes an object of irrational worship. Entrepreneurs, marketers, and designers sometimes forget what it can actually achieve and what is already beyond its strength. We offer a few insights into the importance of a logo for your business and how to neither underestimate nor overestimate it.

When looking for a path to a customer's attention, to igniting interest, and to conducting a deal, you cannot do without communication. Without a series of messages. Individual messages accompany the customer, and their quality determines how long (and expensive) this path will be. Whether customers will take your communication as marketing speak or as information by which they let themselves be persuaded.