Print is not dead!

Client

Atmedia

Printed materials can do what the online world cannot – engage multiple senses at once and give a message greater weight. It is an experience that cannot be conveyed digitally. That is why we are pleased to have been helping Atmedia realize print materials from start to finish – content-wise, graphically, and production-wise – for more than 15 years.

What we did

Visual style and key corporate print materials

Navigator

An understandable tool (not only) for juniors

Since the beginning of its existence on the Czech market, Atmedia has taken on the task of evangelizing and cultivating the media environment. It actively participates in introducing various improvements. One of them was the creation of a practical media guide that enables easy orientation in media issues.

We helped with the structure of the publication, the phrasing of definitions for media indicators, infographics, graphic design, and production-wise we brought the Navigator to completion.

The publication received positive feedback mainly from media agencies, where the Navigator helps juniors navigate the television market and clearly transmits key information for understanding it.

Sales Offer

When you need to highlight news in grand style

The year 2020 launched a new presentation for Atmedia in the form of a printed sales offer. This presents not only a comprehensive overview of all the company's products and portfolio but also offers an insight into the Czech television market and the reasons why television remains the most-watched medium. The sales offer is sent annually to media agencies, where, in the words of the media buyers themselves, it facilitates presentations to clients and supports the inclusion of Atmedia in their media mix.

Atrevue

Atmedia decided to bypass overloaded email inboxes with the charm of print media. Atrevue magazine targets media professionals and combines PR, education, and entertainment – it brings readers not only news from the television world but also presents Atmedia as experts on the media market while effortlessly showcasing their offering, including their portfolio of television stations.

Christmas Gift

Atmedia is a playful company that likes to surprise its clients. And we are very pleased to brainstorm with them every year and production-wise finalize creative ideas for original Christmas gifts that we look forward to ourselves :)

We will gladly help realize your creative ideas too.

Get in touch with us.

What we learned

Tereza Pilařová

Designer & copywriter

A high-quality print material as a competitive advantage

When a client likes to play, it is a joy to work together on projects that stand out and that you can physically hold in your hands. We are all the more pleased that Atmedia still utilizes print materials and that they form one of the main components of their communication with clients. Even with such playful projects, however, we keep in mind the commercial significance of these activities and the added value for their business. O do málokteré, když je rybníček cílové skupiny malý a každý se v něm zná. With a high-quality, content-rich, and distinctive physical carrier, Atmedia is better able to engage and create a feeling of exclusivity and lasting value. And what gives us the greatest joy is that this type of communication gathers positive feedback from their clients as well, proving that print materials arouse emotions, deepen trust, and can extend the attention a customer devotes to a brand.