Content made by AnFas

What’s more? Content or design?

Although the following site speaks about content, in our approach to communication content and design are complement to each other. One is incomplete without the other.

Strategic content disciplines

Communication strategy

Provided that saying the right things to the right people in the right form at the right time is the basis of successful communication, the communication strategy describes which the right things are, who the right people are, and which forms and channels your communication should involve. And most importantly: which goals are to be achieved.

Together with you we develop communication strategies at the very beginning of every important project.

Content strategy & management

We create content for your brand or product – a storage of editorial and informational elements (including texts, pictures, audio, video). With your assistance, we manage and develop this storage so that you always have an updated content for various occasions and channels (websites, social networking sites, personal presentations, mailing etc.).

Information architecture

This discipline is applied mostly when creating websites. The more complex website, the more important it is. Building on the communication or content strategy, information architecture will organize information in your company’s presentation to maximise its effectivity. Our goal? To ensure that your websites (and not only those) are well designed so that your customers can find everything they need – intuitively and quickly.

Creative content disciplines

…the following disciplines are copywriters’s domain; however, each of them requires slightly different approach, and sometimes even a different copywriter.

Formulation of business arguments

Why should your customers want your products or services? Explaining that is one of the most important communication disciplines. Finding compelling and clear messages that will match your customer’s needs, is both art and science.

We will help you to see what you may neglect and ensure that your customers will know why your company and its products are worth their attention. The business arguments will be used by your marketers, they may be reflected in your website or other forms of your presentation. As an integral part of business arguments’ formulation, we also prepare guidelines for responses to potential criticism and comments.

Articulation of your business model

This is a higher level of business argumentation. Sometimes you may need to explain the very principle of your company’s operation, which is not always easy, especially in case of innovative or high-tech companies. Ideal result? When it is absolutely simple and clear and nobody doubts about it.

See how we did it for the first Czech peer-to-peer insurance company. Every word on their webpage went through our hands (sorry, they are mostly Czech; but the pictures may help you to understand).

Copywriting

Just to have the list complete. This is a general discipline of ‘creative writers.’ We can provide you with texts of all kinds and on all imaginable (!) topics: blog posts, direct mails, letters to clients, business texts, articles on topics related to your business etc. etc.

Microcopywriting

All those tooltips, clues and hints, signposts, and captures on websites also need to be written. And they're loads! They require a special approach to copywriting: with less creativity but with much more understanding of the practicalities of the website. Just want to mention it as this work tends to be omitted.

Example: We made ‘internet insurancing’ portal for the PRVNÍ KLUBOVÁ (First Club) insurance company (accessible only for its clients).

Naming companies and products

An extremely thankless discipline. You need to squeeze all customer’s visions, wishes and desires in only a few words. And what’s more, all the great names have already been invented. Yet we succeeded in creating some good names.

Here follow some of the best known: