Mapping, hear, and information collection
The purpose of this stage is to build solid grounds for the project or future cooperation. It serves both sides – you and us – to fuel up for the creative process: To gain relevant and right information, insights and understanding. We will need your cooperation here. Don't worry! We have done a lot to make the creative process enjoyable and inspiring.
Ideas need a great deal of space and inspiration. Our "thinking lodge" offers both.
Inter & Action
Structured workshop / Interviewing representatives of your company
This is the most usual and effective tool to connect your experience with ours. Ideally if the participants from your company have personal experience with your customers. We help you to see what you neglect. We ask questions but at the same time help to formulate answers. Your full attention is needed here so we do the best to keep it enjoyable for you.
Exploration of publicly available sources
We do not bother you with things we can find out ourselves. These include for instance information about the market data, your competition, its events and media activities and so on…
Surveys and Interviewing your customers
To get authentic insights and experience we conduct surveys. Rather than large-scale quantitative researches that provide too little insight in customers’ behaviour, we prefer smaller qualitative surveys and tests.
Information: fuel for creative process
Information about the purpose and aim of our collaboration: This forms the basic framework of our collaboration. Which benefits are you looking for? Which problem do you need to solve? What is to be achieved, what business effect? What are your expectations? Don’t worry. We actively help you to formulate the answers.
Information about you / your offer / your brand: This is an insight into your business. It includes key benefits and features of your products or services, the business models, sales channels in use etc. What is your brand now and what should it be in the future?
Information about your business environment: This is an insight into the market you are operating on. Into your competition and its activities. Into the mores on the market, the market’s performance and development.
Information about your customers: Those are the most important! Needs, behaviour, mores, worries, preferences, or criteria your customers apply when making decisions. Who decides about the purchase and how they do it (and a lot more).
Methodologies are great but...
Over the years, we have adopted many methods which help to manage this stage. Yet none of them is universal enough to cover all situations. Each client has different needs. Which is actually great! Our approach combines features of different methods, including Human Centred Design, Marty Neumeier’s Brand Compass, Value Proposition Canvas, and Petr Parma’s systemic coaching. For design-only services we apply our own method Design Dialog.